Vinod K Dasari Steps Down As Ceo Of Royal Enfield And Board Of Eicher Motors

B Govindarajan will take on the responsibility of leading Royal Enfield. Effective August 18

Vinod K Dasari

Eicher Motors Ltd. today announced a change in its senior leadership as Vinod K Dasari steps down as Chief Executive Officer of Royal Enfield and Executive Director of the Board of Eicher Motors Ltd. with effect from 13th Aug 2021.

Vinod’s decision to move is with an intention to dedicate time and energy to pursue his personal passion and ambition in affordable healthcare. He recently set up and inaugurated a not-for-profit hospital in Chennai,and intends to commit his time towards the cause of building affordable and accessible healthcare facilities.

Speaking about Vinod’s movement, Siddhartha Lal, Managing Director of Eicher Motors Ltd., said, “Vinod has made significant contributions to the organization. Right from his unwavering focus on customer facing digital properties, to driving network expansion, to building several new services and solutions-oriented initiatives, he has helped the company take giant steps forward. He also very ably led the company through tough and unprecedented times over the last year and half. I wish Vinod the very best as he leaves us to pursue a project that is close to his heart”

Speaking on his decision to move on, Vinod K Dasari, said, “It has been a very memorable ride over the last 2 years and more at Royal Enfield. From navigating through an unprecedented pandemic, to launching several digital oriented solutions; from growing non-motorcycle revenues, to expanding substantially outside India, we’ve had an amazing journey as an organization, and I am happy to have been a part of this. I have decided to move on, so I can dedicatedly follow a personal passion that has been close to me for many years now. I wish Siddhartha and the team at Royal Enfield the very best”

B Govindarajan will take on the responsibility of leading Royal Enfield. Effective August 18, he will be inducted as a Wholetime Director on the Board of Eicher Motors Ltd. and will take on as Executive Director - Royal Enfield. Govind has been the Chief Operating Officer at Royal Enfield since 2013

Speaking about Govind’s new role, Siddhartha Lal said, “I am very happy to welcome B Govindarajan into his new role. Govind has spent more than 23 years across Royal Enfield and Eicher Motors. He brings on board an astute understanding of the industry, with strong technical know-how, combined with a sharp strategic outlook and operational excellence. Govind has led several turnkey projects for Royal Enfield and has been instrumental in growing and expanding our manufacturing facilities, in bringing a paradigm shift in our product quality, delivery and development process, and in setting up our two tate-of-the-art Technology Centres in India and the UK. I am confident that under Govind’s leadership we will scale new heights towards our goal of becoming the global leader in the mid-size motorcycle segment and succeed in all the important markets of the world”

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