Matter, a tech innovation-led start-up, has on-boarded Vicky Kaushal as a face for the brand Matter Aera, the 22nd Century motorbike.
The company is gearing up to bring the change from India to the whole world into a sustainable future. And it believes that the persona representing the future-forward mindset of Indian youth is truly characterised by film star Vicky Kaushal.
The company is hopeful that his presentation of the brand will create that wave which will motivate the discerning youth of India to adopt the change.
The upcoming brand campaign, featuring Vicky Kaushal, will be launched soon presenting the brand and product technologies.
Mohal Lalbhai, Group CEO and Founder of Matter, said, "Our collaboration with Vicky Kaushal to present Matter Aera is with a shared goal of inspiring bikers towards the adoption of sustainable mobility, which is set to create a new norm into the future."
Matter Aera is a geared electric bike with 4 Speed Hyper-shift gears, delivering 0 to 60 km/h in 6 seconds with mileage of 25 paise per km, equipped with a liquid-cooled battery and powertrain that helps in heat management to prevent overheating, improving performance and life of the battery as well as powertrain.
The bike will deliver a 125 km range on one charge with a 5-amp onboard charging system and can be charged with any 5-amp plug. I
Internet-enabled connected experiences with Navigation, music and call feature along with 7" touch screen, are some of the features customers can experience with Matter Aera.