MG (Morris Garages) Motor India has announced the grand opening of its first and one-of-a-kind flagship experience store at Milestone Experian Centre, Sector-15, Gurugram.
The company aims to open a widespread network of 120 centers across India, MG, along with its first Indian dealers, celebrated the inauguration of the flagship store with the commencement of bookings for the company’s first car in the country – the Hector. The carmaker aims to further expand its network to a total of 250 centers across India by September this year. Customers can schedule test drives for the MG Hector from the nearest showroom beginning 15th June onwards.
MG’s first flagship store, which will also house the brand’s sales operations, is a sharp departure from a typical car showroom.
Commenting on the flagship store inauguration, Rajeev Chaba, President and Managing Director, MG Motor India, said, “Our first interaction with the customers in a creative and experiential environment is essential for the MG brand and creates a strong foundation as we begin our journey in India. The one-of-its-kind flagship experience store redefines the traditional car buying experience in India, in line with the demands and requirements of new-age customers.”
Visitors to the store are greeted by well-known British cultural icons such as Big Ben, the Union Jack, telephone booths and street lamps – incorporated as design elements – as soon as they enter.
LED VIDEO WALL
A large video wall of 36 connected TVs plays artfully-created brand videos to further engage visitors with immersive content about the brand’s history and future vision.
The store also has a section with various vehicle components – such as the “Engineering Corner” featuring the revolutionary 48V Hybrid engine – on display, along with engravings of other state-of-the-art features integrated into MG’s range of internet vehicles.
LIVE VEHICLE CONFIGURATOR
Prospective customers can have their choice of model, transmission type, and fuel variant, before proceeding to customize the look, feel and accessories that their MGs will come equipped with.
NEW CORPORATE OFFICE
The carmaker has also moved to its new corporate headquarters in Gurugram, ahead of the MG Hector’s launch scheduled in the next few weeks. The self-owned property is located in the same building as the flagship store.