LML has today announced that it has signed up 50 dealerships across different corners of the country as a part of its first phase of retail expansion ahead of the upcoming launch of an iconic EV two-wheeler, LML Star. The expansion is strategized and planned on the DODO model (Dealer Owned Dealer Operated model) wherein the dealer is responsible as an owner and operator of the LML Retail and Experience center.
LML aims to accelerate the growth of the e-mobility industry with its niche and ultra-premium products which are redefining the strengths of EV and becoming a style statement for generations. The brand is currently focusing on building a well-knitted ecosystem of EV channel partners across the length and breadth of the country.
The company aims to achieve a nationwide network of 100 LML exclusive dealerships across the country, in the second phase of expansion i.e., Q2 FY 2023-24. The company has also recently introduced a dedicated dealership program that aims to build strong relations with dealers and train them to meet industry competencies for delivering standardised services with the best of customer satisfaction. This dealership program comes under various advantages that bring along various opportunities for the dealers to outperform and grow the business in their respective zones.
Commenting on the same, Dr Yogesh Bhatia, MD & CEO, LML said, “The EV Industry has witnessed tremendous growth and will definitely continue to boom in the future as well. Electric vehicles (EVs) are one such ecologically friendly choice that prevents climate change and we at LML are driven to accelerate the process of the EV revolution by onboarding the right dealers who hold a futuristic vision of making EVs mainstream in India.”
Under this partnership, dedicated mentors have been hired across regions to provide extensive on-ground support and abide networks to facilitate marketing initiatives. The company believes that this partnership will be mutually beneficial for both parties as it will allow them to bring innovation on the ground.