The company will sell these new bikes around 30 per cent lesser than the market price.

Big Boy Toyz has recently added brand new premium bikes into its portfolio. With an investment of Rs 3 crore, the company has added two dozen Ducati Diavel for an awaited successful pilot run across the country.

The company will sell these new bikes around 30 percent lesser than the market price. They will be selling the normal variant of the Ducati Diavel at a price of Rs 11.99 lakh whereas its on-road price is rupees 18 lakhs.

It's the fastest-growing segment and Big Boy Toyz is capitalizing on the opportunity to use this lucrative category to boost margins and gain an edge.

In India, premium means every bike sold over the 150-cc segment. This is not to be mixed with a superbike pedigree having an engine size of over 500 cc. These premium bikes are evolving as the most popular motorcycle segment after the 100-125cc commuter class bikes.

The prospective of premium bike segment in India is massive as it is the biggest two-wheeler market in the world and Big Boy Toyz plans to expand its two-wheeler portfolio given that they get a good response in the market.