With C-Cubed Program, Citroen Is Building The Overall Ecosystem In India For India - Roland Bouchara

The 100year old French Carmaker Citroen has just launched its first product the C5 Aircross in India, On this episode of BWHotwires, We have Mr. Roland Bouchara Senior Vice President Citroen India in conversation with Siddharth Shankar from BWBusinessworld talking about the French Car Maker's India Strategy, The Flagship SUV - C5 Aircross, Make in India, C-Cubed Program and the Future roadmap of Citroen in India.