Bridgestone India has extended their CSR initiative Sarthi to the eastern and southern parts of India. Under the program, the company intends to impart driver training to around 640 youth. Beneficiaries include 100 women across regions.

Photo Credit : Bridgestone India,

Tyres and rubber providing solutions company, Bridgestone India has signed an MoU with Automotive Skills Development Council (ASDC) to extend their flagship CSR initiative Sarthi. Under the program, 695 youths from marginalised sections have been trained and placed as skilled heavy motor vehicle drivers, mostly from under represented areas of Maharashtra. 

Under the new MoU, Sarthi will now be extended to South and East India and Bridgestone intends to impart training to around 640 youth including 100 women in the current financial year. 

The MoU was signed by Apurv Choubey, Chief Human Resource Officer Bridgestone India and Arindam Lahiri, Chief Executive Officer, ASDC. 

In addition to training on driving skills, this programme includes sessions on finance management, soft skills, gender sensitisation and physical wellbeing as well.  

As part of this collaboration, Project Sarthi will avail the services of the Institute of Driving Training and Research – Pune, Society For Govt. of Odisha - Ashok Leyland HMV Driver Training Institute Odisha and theTelangana Institute of Driving Education and Skills (TIDES), Telangana.