Luxury Car market to pick up due to YOLO Culture: B.S. Dhillon, Audi India
Audi India, a Division of Skoda Auto Volkswagen India Pvt. Ltd. in Mumbai, had set up its sales entity for India in March 2007. The company's strategy encompasses significant investments in branding, marketing, exclusive dealerships, and after-sales service for the upcoming years. At present Audi is assembling the A6, A4, Audi A3, Q2, Q3, Q5, and Q7 for the domestic market at its Aurangabad facility. In the latest episode of BW Hotwires, B.S. Dhillon, Head- Audi India tells Siddharth Shankar and Avishek Banerjee from BW Businessworld that it is basically the YOLO ("you only live once") culture that will ensure Luxury cars gain momentum.