The harmful effects of air pollution and the related health issues we are facing due to exhaust emissions is well understood. It is time to act on it soon before it's too late. As consumers, we can play our part. The solution to this is to adopt a sustainable mobility option - an Electric Vehicle which is non-polluting. Better air quality will lead to fewer health problems and related cost-saving as well. EVs are also quieter than petrol/diesel vehicles, which means less noise pollution. Owners of an EV have the advantage of much lower running costs. The average running cost of an EV works out around a third of the cost per kilometre when compared to conventional fuel (petrol) run vehicle.
The company has a vision of working the eco-friendly way. The “Ather” is derived from Aether, literally meaning the purest air. Their innovations are themselves a statement reconfirming the claims; they believe electric vehicles are the future of mobility. Conventional petrol or diesel-consuming vehicles pollute the environment by carbon emission and other pollution catalysts. Ather has also introduced its own charging network in the city of Bengaluru by the name of Ather Grid. As the company expands its market in other cities, it is bound to garner more interest from Indian buyers over time.