Saurabh Vatsa, Brand Head of Citroen India in a candid conversation with the Editorial Lead of BW Autoworld, Utkarsh Agarwal talks about the company’s future plans and how Citroen is trying to position itself in the Indian market with the launch of its second product in India– the C3 hatchback. He also shared that Citroen will be coming with an electric vehicle (EV) in India next year.
The hatchbacks are disappearing from the Indian market and the sales of SUVs have overtaken the segment, as the prices of the hatchback segment have increased multifold in the past three years. But the customers still demand a hatchback at an affordable price. Will the new Citroen C3 be able to deliver that?