Vespa Introduces Limited Edition 946 Christian Dior Scooter

The limited-edition 946 Christian Dior scooter is based on the contemporary version of flagship Vespa 946.

Vespa 946 Christian Dior

Vespa has partnered with fashion house Dior to unveil 946 Christian Dior limited scooter.

The color of the Vespa 946 Christian Dior body is an exclusive color made together with Dior creative Department, as well as the gold color for the finishing touches.

The saddle is in real blue-leather with ton sur ton seams; the handles are covered with blue- leather and the seams are ton sur ton. 

The saddle support is realized with a “Dior Monogram” original fabric upholstery.

On the right side of the vehicle there are some exclusive decalco with the “Christian Dior Paris” logo, although on the left side there is the possibility to personalize it.

The hook placed under the saddle has the exclusive “Christian Dior” logo. 

A contemporary version of the iconic Vespa 946 – presented in 2012 in Milan and recognized for its elegant, streamlined curves and technological innovation – the new model was designed by Maria Grazia Chiuri, Creative Director of Dior women’s collections. The scooter is made in Italy, adhering to the exacting standards, commitment and precision of a couture atelier.

Echoing the design of the saddle, a top case patterned with the Dior Oblique motif – designed by Marc Bohan in 1967 – is specially designed to be fixed on the luggage rack, adding a distinctive allure. A helmet adorned with the same iconic motif rounds out the unique range.

Symbols of escape to new horizons, these limited-edition creations will launch in spring 2021 in Dior boutiques around the world and subsequently in a selection of Piaggio Group’s Motoplex stores1.

Michele Colaninno (CEO of the Immsi Group and Piaggio’s Chief of Product and Marketing Strategy) “In these unprecedented times, it is great to be able to dream of a better future. The House of Dior opened its doors in 1946 in Paris, the same year that Vespa made its debut in Italy. This new Vespa 946 celebrates that anniversary and honors our heritage. Today, like yesterday, we have gone through a dark period and now we are joining forces to share some joie de vivre through a combination of style and craftsmanship. This partnership between Vespa and Dior represents a celebration of beauty.”


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