Just Dial Consumer Insights revealed that MRF, Apollo, Bridgestone, Ceat, JK, Goodyear, Michelin, Yokohama, TVS, and BKT were the top 10 most searched tyre brands in the country with the top 3, MRF, Apollo, and Bridgestone, dominating 77 percent of the searches on the platform.
Fueled by a high demand rate in Tier-II cities, this monsoon online searches for tyres in India have shot up by 51 per cent with MRF, Apollo, and Bridgestone being the top-3 most searched brands, reports the latest Just Dial Consumer Insights.
Consumer searches on Just Dial, India’s local search engine, reveal that demand for tyres during the April-May-June’22 quarter rose by 51 per cent YoY and 20 per cent QoQ. Searches in Tier-II cities shot up by 67 per cent YoY while in Tier-I cities it remained stable. Tier-I cities also saw a 14 per cent QoQ growth while in Tier-II it was marginally ahead at 18 per cent. Demand for car tyres rose by 54 per cent (YoY) but that for two-wheelers remained stable across the country.
Commenting on the consumer trends, Prasun Kumar, CMO, Just Dial, said: “The jump in demand for tyres is in line with the overall sentiment in the passenger vehicle segment that has remained in green on a YoY basis backed by some new launches. The rise in demand in the category for tyres across the country has been driven by Tier-II cities that are witnessing a growth rate in demand higher than the national average. To cope with the rising consumer sentiment, we have aggregated a vast range of tyre dealers on our platform so that our users can get the best deal. This has resulted in Just Dial becoming the go-to platform for automobile users while searching for new tyres.”
Just Dial Consumer Insights also revealed that MRF, Apollo, Bridgestone, Ceat, JK, Goodyear, Michelin, Yokohama, TVS, and BKT were the top 10 most searched tyre brands in the country with the top 3, MRF, Apollo, and Bridgestone, dominating 77 per cent of the searches on the platform.
Delhi, Mumbai, Bengaluru, Chennai, and Hyderabad are the top-5 markets in Tier-I cities that saw maximum demand for tyres. MRF was in maximum demand in Delhi, Chennai, and Hyderabad while Apollo’s top-3 markets were Delhi, Mumbai, Chennai, and Bengaluru. For Bridgestone, most of the searches were from Delhi, Mumbai, and Bengaluru.
Among Tier-II towns and cities, maximum traction for tyres was from Chandigarh, Coimbatore, Jaipur, Thiruvananthapuram, and Lucknow. The demand growth rate (YoY) for MRF and Apollo in Tier-II markets was around 58 per cent each while for Bridgestone it doubled.