Steelbird Tyres has introduced a round-the-clock pan-India roadside service to fix flat tyres. The Company has named the Initiative – Puncture Doctor. The scheme, which will be available to its customers, was started in Kerala and North East in December 2018 as a pilot project. Steelbird, the pioneer in providing service support to its customers, is the only tyre manufacturer in India that has started the toll-free helpline at pan-India level. "It is a radical new service intervention launched by Steelbird Tyres and showing great results since it was launched in North East and Kerala regions in December 2018. Stemming from the consumer insight that 2-wheeler riders, ladies in particular face tremendous anxiety when suddenly confronted with a flat tyre problem. Other than wasting time looking for nearby help which often doesn't work out, the matter also involves personal safety. ," says Manav Kapur, Executive Director, Steelbird International.
Steelbird Tyres has tie-ups with reliable shops in almost all locations and is working with them on a revenue-sharing basis. The whole financial aspect has been drafted on the basis of augmenting each other's business. By coming out with this facility, the company intends to empower the puncturewallahs and tyre shops in tier II and tier III cities to generate more revenue by increasing their customer base.
The company is continuously increasing its market penetration and has received an encouraging response from north India, including UP, MP, Punjab, Haryana, and Delhi-NCR. Steelbird Tyres recently launched its new-range of tyres -- Revolve, Orbit, Infinity, Ranger, Ferro, and Voyager -- in Kerala.
According to Manav Kapur, Executive Director, Steelbird International., “With an experience of more than five decades in the automotive industry, Steelbird has a good market reputation across the nation and this unique service will further enhance the trust of customers in our products.”