The company has garnered bookings for more than half of the 150 units of the CBU Launch Edition booked, even before the launch of the new S-Class in India

Mercedes Benz India Limited has launched the All-New Mercedes S-Class 2021 in India, The flagship from Mercedes in its 7th generation is larger than the outgoing model and comes with a lot of ‘Firsts’. In terms of dimensions the New S-Class is 34mm Longer, 22mm wider, 13mm taller with a 51mm longer wheelbase than the outgoing S-Class.

Martin Schwenk, Managing Director & CEO, Mercedes-Benz India commented, “We are thrilled to launch the flagship of our portfolio, the all-new S-Class in India. It has been one of the much-anticipated luxury cars in this market with unparalleled customer trust and loyalty. With each new generation, this flagship sets a new benchmark for the automotive industry. Holding the current title of the ‘World Luxury Car of the Year’, the new S-Class underscores our ambition of introducing to our discerning customers the most desirable products from our global portfolio; offering them innovation, safety, comfort and quality like never before. In the new S-Class, the entire focus remains on the individual, who is able to experience the luxury limousine with all their senses like never before.” 

Mercedes has also loaded the New S-Class with a lot of new features

• Rear Axle steering with up to 4.5-degree movement

The steering angle at the rear axle is up to 4.5 degrees, allowing impressive maneuverability and agility in city areas. At the same time, the handling benefits from a virtual extension of the wheelbase at higher speeds.

• Seamless door handles, drastic weight reduction, improved wind-tightness and optimized 

The door handles electrically extend when the driver approaches, or the outer surface of the door handle is touched

• Operating haptics 

Haptic Feedback can be sensed by the user when operating any of the on screen buttons 

• AMG exteriors & AMG alloys 

The S-Class Launch Edition boasts the sporty AMG Line exteriors and interiors with 20” sporty alloys – a first time on the S-Class in India

• 2nd Gen MBUX with NTG7 featuring fingerprint sensor

The NTG7 MBUX debuts in the new S-Class with five screens on board. The computing power of MBUX has increased by 50 percent compared to the system in the previous model. Additionally, the MBUX Interior voice assistant “Hey Mercedes” can also be controlled from the rear seats in the new S-Class

High level of personalization achieved with Mercedes me connect. Apart from the classic entry of a PIN, a new authentication method ensures a high level of security. Fingerprint, voice recognition are now combined. This allows instant access to individual profile settings the moment you get inside

• Vertical central OLED display with all-new graphics | 64% larger display

The all-new portrait OLED head unit now provides a 64% larger screen area in high resolution providing a fantastic User Interface. The car also has a redesigned new instrument cluster of 12.3”

• New MBUX NTG7 rear touch tablet in center console

New Rear MBUX touch tablet in the center console in addition to the MBUX Rear Seat Entertainment System

• Burmester® High-End 4D-Surround-Sound system 

Comes with 30 loudspeakers and 8 resonators

• Frontal airbag for rear-seat passengers for additional safety 

The all-new rear airbags are world’s first frontal airbag for the rear two passengers on the outer rear seats. Its design with an innovative, tubular structure is unique. It deploys gently, and in severe frontal collisions it can greatly reduce the loads acting on the heads and necks of the outer rear passengers

Martin Schwenk, Managing Director & CEO, Mercedes-Benz India with the New S-Class

Mr. Schwenk added, “We are confident that our customers will be highly excited with the new S-Class’ intelligent use of technology, exceptional standards of safety and luxury and the intuitive operation and handling. Mercedes-Benz India will keep reimagining excellence and keep pushing the boundaries in the luxury car segment by driving in such desirable products in our diverse product line-up. Witnessing a strong demand for our new and existing products, we expect to maintain a steady pace with our overall market strategy and are optimistic for an uptick in demand and gradual recovery in coming months.”