Joy e-bike has announced that it entered into a partnership with IPL franchise team Chennai Super Kings (CSK) for the IPL season 2021. Joy e-bike will be the official retail Electric Vehicle partner for the team. To spear the electric vehicle market and spread the IPL fever, Joy e-bike is all set to launch a new digital campaign titled #WhistlePoduWithJoye in line with the brand ethos.
The new campaign is aimed at communicating that Joy e-bike has been transforming the EV scenario in India and the way an everyday Indian commute. This has been possible through their contribution to the clean energy sector and social responsibilities over time with the support of the huge customer base that has expanded manifold through the years. The campaign will kickstart with the IPL season on the major social media and OTT platforms.
Yatin Gupte, Chairman and Managing Director, Wardwizard Group said, “We are excited to partner with CSK. Through this association, ‘As the official electric vehicle partner of the CSK team’, we aim to create awareness for clean energy resources and reach likeminded audiences by creating a community which is more focused towards sustainable living. By placing our brand with one of the most celebrated teams in the league, Joy e-bike is set to capture the fans of the game and team CSK in particular.”
Chennai Super Kings CEO K S Viswanathan said “We welcome Joy e-bikes to CSK family of partners on our digital platform. CSK not only has a large fanbase but the most engaged fans on digital platform. We will continue to build on that through our partnership with Joy e-bikes and their campaign #WhistlePoduWithJoye across our digital and social media footprint. ”