Droom's OBV Becomes Official Price Calculator For Ford Assured

OBV will facilitate Ford with its objective and unbiased pricing mechanism for the company’s used car vertical ‘Ford Assured’.

Orange Book Value, comprehensive pricing the engine provided by Droom has recently been adopted by Ford India for its used car vertical ‘Ford Assured’. Through this strategic association with one of India’s top pre-owned car setups, Droom’s OBV solution will enable the company to utilize its pricing mechanism and API integration. Using OBV Pricing certification services will thus facilitate an objective and unbiased mechanism for the better-informed decision before the sale of a pre-owned Ford car. OBV has been venturing into various segments and verticals, and this alliance with Ford, India is a part of this verticalization. Further, with Droom continually evolving OBV at its recently-established AI Lab under Droom Innovations, the pricing engine is touted as the best solution for this purpose.

Owing to the various evaluation parameters, and in the absence of a statistical or scientific perspective, that the pricing of pre-owned vehicles depends on, determining their fair value has always been a difficult and hassling experience. To address this pressing concern, Droom’s Orange Book Value has emerged as one of the most effective solutions. Equipped with a distinctive methodology, OBV is essentially an arithmetic pricing engine that provides fair market value for any used vehicle in less than 10 seconds! This innovative tool leverages technologies like AI and Data Science for advanced evaluation, covering a wide spectrum of 9 automobile categories including cars, motorcycles, scooters, bicycles, and planes. With an evaluation base spanning across 24000+ products from 100+ makes, over 1000 models and 4000 variants manufactured in the last 15-16 years, OBV has emerged as a solution for individuals as well as businesses across verticals.

Commenting on this partnership, Devesh Rai, President, Business Development, Droom remarked, “As consumers, auto dealers and enterprises are rapidly adopting this innovative pricing engine, this alliance with Ford India for its used car vertical will prove to be beneficial for all the stakeholders involved in the long run. Through this association, we look forward to enabling more and more people with better-informed decisions when buying a pre-owned vehicle.”

Sharing further insight into the collaboration Mr. Lakshmi Ram Kumar, Vice President Sales at Ford India affirmed “At Ford, we are committed to win the trust of our customers through complete transparency at every step. Droom’s Orange Book Value will help us strengthen this promise of transparency by providing prospects with a comprehensive, unbiased, and more accurate pricing mechanism. We are confident that this transparent tool will help Ford Assured in retaining as well as bringing new customers to the Ford family,” 

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