This enables the entire showroom of BBT within the reach of the global consumer via laptops & smart phones.

Big Boy Toyz has introduced the first-ever 360-degree virtual tour of their Headquarters on their website and their recently launched app. BBT is India's first showroom to reach out to its audience using this technology. This enhanced digital tour has been introduced by the organization in order to ensure maximum digital access to the BBT showroom for the consumers via their digital platform – it is as good as being physically present in the HQ with almost 80% approximate experiential marketing for the consumers.

Speaking on the occasion, Jatin Ahuja, MD & Founder, Big Boy Toyz, stated, “We are followed by 4.5 Million people on social media and about more than 1 Lakh people visit our website each day, while only a fraction of this number have seen or visited our grand showroom in person. We get so many messages where people want to see our showroom - and now - they would be able to see the entire showroom - even the management office and operations floor! It will be the next level virtual consumer experience which will enable them to feel that they can literally navigate in the showroom as if they were walking within it. Every step that we take at Big Boy Toyz is done keeping the consumer satisfaction in mind. The auto industry is going through a change, and we know that change is the only constant. As a young team we are eager to evolve and grow, but we ensure that quality is the foremost priority, followed by experiential marketing – be it via showroom tour or via virtual tour of our website & the BBT App.”