Bajaj Auto launches a 360° integrated campaign to celebrate 18th anniversary of Pulsar. Since its launch in 2001, 1.2+ CR units of Bajaj Pulsars have been sold globally in 65+ countries.
The Pulsar range now extends all the way from 125cc to 220cc. The brand currently commands a market share of 40% in the sports motorcycle segment in India.
Pulsar has always been positioned as the ‘Thrill machine’. The campaign showcases journey of a Pulsar customer who is obsessed with maximizing thrilling moments in his life, while clearly announcing the milestone for the brand.
Commenting on the occasion Narayan Sundararaman, Vice President (Marketing) – Motorcycles, said “It’s a proud moment for Bajaj Auto to see one of our most successful brands turn Eighteen. The Pulsar range has received many accolades over the years and is probably the most celebrated bike in Indian Automobile history. At the time of launch Pulsar created a new segment called ‘Sports Biking’ in Indian motorcycling and redefined riding for the youth, a testimony to the company's engineering prowess and vision of keeping the brand relevant with changing times.”
Bajaj Auto currently sells Pulsars in RS200, NS200, NS160, 220F, 150, 150 Twin Disc, 125 Neon, 150 Neon and 180F Neon variants.