Avan Motors has re-branded itself as Nexzu Mobility from January 2020. With this development, the company will transform not just its brand name, but also its existing product portfolio, logo, and overall market proposition.
Nexzu Mobility’s brand name and identity have been crafted by Almond Branding, a leading strategic branding agency. The new brand name – Nexzu Mobility will be ‘Bringing the Next revolution for the Gen Z spirit in U’. In doing so, the brand is communicating its intention to take ‘You’ to your ‘Next’ destination – closer to your next goal in life.
In what is being deemed as the most critical part of the brand refresh, the company has changed its suffix from ‘Motors’ to ‘Mobility’. The underlying idea behind this particular transformation is the upcoming expansion of its ambit from an electric two-wheeler brand to a holistic solution-provider in the electric mobility segment.
The brand has also released a new logo to redefine its identity. The Nexzu logo combines two important brand elements – a circular Nexzu symbol and the stylish Nexzu wordmark. The circular symbol with pathway-inspired stripes forming an “N” is representative of its strong foundation in mobility and the spirit of continuous innovation, while the wordmark typeface embodies its brand promise of smart mobility, said the company in statement.
Shashwat Das, Founder Director – Almond Branding, said, “The mobility space is going through a constant metamorphosis. We were creating a brand not for today, but for the future. Moving from being just a Motors company to enter the over-arching Mobility space was the goal. The team at Almond Branding did thorough research to understand the current mobility ecosystem and also to mine out relevant consumer insights. We also reviewed the values and ethos of the company to base the new brand on the ideals that the company has always stood for.”
As part of the brand revamp, the company is also strengthening its product portfolio. Nexzu Mobility will be launching 2 new e-scooters – Dextro and Dextro Plus – along with 3 e-cycles. Along with this, the company is also solidifying its commitment to holistic e-mobility with a dedicated B2B program. Under this program, Nexzu Mobility will offer customized electric mobility solutions for ride-sharing / rental companies, corporates, catering to corporate leasing, corporate purchase, employee preferential programs, and government/private tenders for EVs.
Commenting on the revamp, Rohit Goidani, Brand Head – Nexzu Mobility, said, “It is a pleasure to share our new identity with the world. As Nexzu comes into force, we want to reiterate that customer-centricity will remain at the heart of all our endeavors. We will continue to create innovative new products that will delight our customers – in both B2B and B2C spaces– and subsequently revolutionize the country’s electric mobility space.”