Ashok Leyland, has signed a Memorandum of Understanding (MoU), with HDB Financial services Limited to enter into a strategic financing partnership for two years. This MoU will enable both Ashok Leyland and HDB to offer customized financial solution to customers across India, including semi-urban and rural areas, wherever Ashok Leyland and HDB Financial Services have presence.
Commenting on the partnership, Anuj Kathuria, Chief Operating Officer, Ashok Leyland, said, “Ashok Leyland is delighted to partner with HDB to offer customized financial solutions to its customers. With a pan-India presence, both organizations can leverage their strengths for the mutual benefit of the customers. Ashok Leyland products come with differentiated technology that offer our customers best-in-class total cost of ownership, thereby providing profitability to their business. Ashok Leyland has embraced future-ready technology to offer digital platforms and services that are ahead of the curve, thereby living by its brand promise of ‘Aapki Jeet. Hamari Jeet’”.
Speaking on the partnership, Deep Kumar Jaggi, Business Head - HDB Financial Services, said, “The HDB-Ashok Leyland partnership is a great step towards boosting the overall customer experience. With a presence in more than 800 locations and over 1425 branches pan-India, the partnership will offer customized offerings to Customers across India including deep geographies. By deploying our assisted and digital offerings, we aim to help our customers achieve their aspirations.”