Ajinkya to also be the brand ambassador of the Organic player.

MeraKisan Private Ltd, player in the organic agri business market and part of mahindra group,  announces its partnership with Ajinkya Rahane, Vice-Captain of the Indian Test Cricket team.

Ajinkya who hails from a farming background and is an ardent supporter of farmers, has joined forces with MeraKisan to usher in a new era of safe, traceable and healthy organic food for the increasingly health conscious Indian consumer.

Speaking of his association with MeraKisan, Ajinkya Rahane, Vice-Captain, Indian Test Cricket Team said “It is a matter of great pride for me to be associated with a new age, sustainable organic agri business like MeraKisan. I strongly believe that organic food contributes to overall wellness, and this partnership is significant as we share a common goal. Further, I am excited to be part of a journey which delivers sustainable prosperity for our farmers through organic farming methods”.

As part of this partnership, Ajinkya has invested and will own equity in MeraKisan and would also be its brand ambassador. His goal is to contribute toward delivering sustainable prosperity to Indian farmers through the adoption of new-age organic farming techniques which align perfectly with the DNA of MeraKisan.

Prashanth Patil, Founder-CEO of MeraKisan Pvt. Ltd. said, “At MeraKisan our vision is to enable healthy living to create a better world. It is an honour to collaborate with Ajinkya who shares our values and passion for this important cause. At the very core of our business we work with farmers to ensure the adoption of sustainable agri practices, as well as cultivating high quality agri produce for consumers. Together with Ajinkya we hope to promote vibrant and heathy living, and build an organic-food culture for the future.”