Honda supports infusion of additional liquidity to improve cash flow at its dealers.

Honda Motorcycle & Scooter India has announced its next set of strong relief measures designed to support sales and service business partners across India during the unprecedented COVID-19 pandemic situation.

With its unprecedented scale and subsequent nationwide lockdown, COVID-19 has severely impacted the business continuity of dealer partners, who were already under immense pressure due to the 16-month-long demand industry slowdown.

Elaborating on how Honda as a responsible corporate is committed to taking care of its dealer partners in these uncertain times, Yadvinder Singh Guleria, Director – Sales & Marketing, Honda Motorcycle & Scooter India Pvt. Ltd. Said, “In this challenging times, Honda 2Wheelers India has extended an exhaustive financial support package for its dealers. The support package will effectively provide immediate liquidity to our dealer partners and we are confident that it will comprehensively ease their business continuity anxiety & improve cash flow. Providing yet another major support, Honda shall also bear the interest cost of the BS-VI vehicles inventory at all its dealers for the entire 21-day lockdown period.”

Honda’s slew of measures includes advance payments of incentives and reimbursements across the 3 functions (sales, service and spare parts), Buy-back of the BS-IV inventory lying unsold with few dealers majorly in Delhi NCR area; and also entirely bearing the interest cost of BS-VI inventory (Physical plus Transit) with the dealers for the 21 days of nationwide lockdown.